How music affects people to eat inside restaurants or fast food chains?

i just need this for my research paper.. i hope you guys can help me out on this......... music is one of the factors which affects human living... it affects our lifestyles and leisures...... but my question really needs the answer of how music affects people inside the restaurants or fast food chains.....





some restaurants play musics which are on the genre of pop, hip-hop, rock, classical, blues, oldies, etc.... but when this musics are played during a person eats inside the restaurants how does it affect him/her in eating his/her meal??/





do they eat faster when hip-hop, or rock music are played? do they eat slower when slow musics are played??? do they stay inside the restaurant to order some coffee because they are enjoying the music playing inside???





i hope you can help me out on this/......... thanks to all in advance!!! God Bless you all.....

How music affects people to eat inside restaurants or fast food chains?
Most restaurants research this pretty well. If you'll notice, most fast food chains now employ satellite radio, usually tuned to a station tailored to that restaurant. Subway has "Subway Radio", Chipotle has the same station tuned in at all their stores, etc. They do this so they can control the guests experience. People are paid big money to research music's affect on customers. They want the customer in and out of the restaurant as quickly as possible. This creates higher revenue for the store. You'll notice that in fast food shops, the music is always moderately-tempoed, upbeat, inoffensive pop music. This is to keep you propelled enough to eat quickly and leave, but not so attention-grabbing as to cause you to stop and listen. The other way music is used is more of a "branding" issue. I've noticed this most in Chipotle. They play a certain "type" of music, in the hopes that you'll associate that music with their restaurant. They even go so far as to sell cd's of the music they play. If they play music you only ever hear in their store, the next time you hear it, it will remind you of eating there. Once you start to pay attention, the psychological games that corporations play with your mind are astonishing.